Innovation Comes in Small Packages

Dayton Most Metro
February 8, 2013

I love this city. Just when I get frustrated or bored or feel that I’ve seen it all, something happens to remind me about the cool people in our community.

Walking back to my office after lunch, I cut down St. Clair Street by the CADC art gallery, H. David Clay Studio and American Pi (three great shops!). But on the East side of the street – not so much. Until a sign caught my eye. A new coffee shop? In the Lofts on St. Clair (not to be confused with the St. Clair Lofts…). Can’t be; I kept walking. But my confusion must have been on my face because a guy popped out of the little storefront to offer me a cup of coffee.
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Consumers Opting for Home Brew

The Wall Street Journal | Markets
Wednesday, October 31, 2012 16:15:17 GMT

Coffee fans are tightening their purse strings and consuming the beverage at home rather than paying marked-up coffee shop prices as the economic crisis continues to bite. In response, leading international coffee roasters such as Kraft KRFT -0.45%, Nestlé NESN.VX -0.84% and Starbucks SBUX -1.68% are setting their sights on a new model: the premium home market.

Roasters are looking for new pockets of consumption and they believe they have found it in the fast-growing market for small machines that can produce a café-quality brew from single-serve pods of high-grade espresso grounds, for a fraction of the cost.

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